A staffer checks a phone at a bright store counter

CAC keeps rising. Get more from what's already in market.

Make products and media your next growth channel.

Fidget is the platform that turns products and media already in market into purchases, reorders, subscriptions, registrations, bookings, and other measurable customer actions.

PurchasesReordersSubscriptionsRegistrationsBookingsLoyalty

You already have the surfaces.

A person on a couch scanning the QR code of a skincare TV spot with their phone.

CTV

The pause screen and the corner code, carried to the phone.

Two beverage packaging pieces, a carton and a bottle, each printed with a QR code on the label.

Packaging

A back panel that opens a real experience, not a flat page.

A retail shelf of supplement products with a QR code shelf-talker sign standing among the jars.

Retail displays

Endcaps and shelf talkers that turn a glance into guidance.

A city billboard advertisement for a skincare brand with a QR code in the lower corner.

OOH

Transit and billboards. A scan for people already curious.

A digital out-of-home street display showing a fashion campaign with a QR code in the corner.

DOOH

Screens that shift by daypart, handing moments to the phone.

A scan is a rare moment of intent.
Make it count.

When someone scans a package, taps an NFC tag, or responds to a campaign, they are asking the brand for something. A Fidget experience answers that ask on the spot: it helps a shopper learn, choose, buy, register, or reorder, from a package, label, shelf, display, screen, or campaign, and gives your team one place to build, link, and track it over time.

Selected results, labeled below. Not guarantees.

We built this running real stores. Read the Fidget story

Up to*
Higher scan-to-action conversion
With no-download experiences and configured conversion paths.

Native on iPhone. Branded web on Android.

No full app to install.

No download. Nothing to install.

The experience opens the moment they scan.

Up to*
Faster launch than building from scratch
Using the Fidget builder, routing, CMS, and implementation support.
Up to*
More engagement
Compared with a standard mobile web or generic scan destination.

Follow up after the scan.

Use eligible App Clip notifications, CRM, SMS, or loyalty flows where supported.

When someone scans a package, taps an NFC tag, or responds to a campaign, they are asking the brand for something. Answer the question, guide the decision, or make the next action easy.

What Fidget builds

Experiences your customers actually want to reuse.

01. Attention

Start where intent
already exists.

A scan, tap, or link opens a native experience directly from the surface, with no full app to install.

02. Experience

Step into a guided
experience, not a static page.

The experience opens full-screen and adapts as people move through it, so every moment feels native to the brand.

03. Value first

Lead with something
people actually want.

Open with a guide, a recipe, or the right product to choose. Value first gives people a reason to keep going.

04. Action

Make the next
step easy.

Buy, reorder, subscribe, register, or claim. The action the brand wants, completed in the same flow where supported.

05. Follow up

Bring people back with
a push notification window.

After the experience delivers value, eligible App Clips can send a time-limited reminder, offer, or next action, without a full app install.

01. Attention

Start where intent
already exists.

A scan, tap, or link opens a native experience directly from the surface, with no full app to install.

02. Experience

Step into a guided
experience, not a static page.

The experience opens full-screen and adapts as people move through it, so every moment feels native to the brand.

03. Value first

Lead with something
people actually want.

Open with a guide, a recipe, or the right product to choose. Value first gives people a reason to keep going.

04. Action

Make the next
step easy.

Buy, reorder, subscribe, register, or claim. The action the brand wants, completed in the same flow where supported.

05. Follow up

Bring people back with
a push notification window.

After the experience delivers value, eligible App Clips can send a time-limited reminder, offer, or next action, without a full app install.

This is not a landing page and not a one-off campaign. It is a living experience layer across your products and media.

The two numbers

Built for CAC and LTV.

CAC is the cost to win a customer. LTV is the value that customer returns over time. The same connected surfaces work on both.

CAC

Convert the media you buy

A CTV, OOH, or shelf scan opens a completable moment on the same screen, not a homepage the viewer has to find.

CAC

Recover the same-day sale

Where supported and configured, a same-day App Clip notification can bring an opted-in shopper back to finish what the scan started.

LTV

Open a reorder path

The packaging stays in the home. Every later scan reopens the experience, a refill, a reorder.

LTV

Keep a channel you own

Shoppers who opt in join your email and SMS lists with consent, so the next message is yours to send.

Customer actions

What a customer can complete from your product or media

A FIELD DAY CO. juice carton and glass bottle on a light surface, each labeled with a QR code.

Instant purchase or subscribe

Add to cart, check out, subscribe, or buy from the retailer, straight from the pack, the shelf, or the screen.

A RIDGELINE outdoor gear store wall of hiking boots, backpacks, and jackets beneath a trail-guide QR sign.

Guided recommendations

Product finders, comparisons, and locators that end with the right product picked, reserved, or in the basket.

An open jar of LUMA SKIN face cream with a swatch of product on the applicator, a QR code on the jar label.

Learn & use

Routines, recipes, setup and care guides that make the product work harder and the next purchase obvious.

A BRIGHTNEST cleaning refill jug and spray bottle on a kitchen counter, each labeled with a QR code.

Register and join

Product registration, warranty activation, and loyalty enrollment, with the permissioned relationship that follows.

A VERO plant protein tub and shaker bottle with a scoop of green powder, a QR code on the tub label.

Instant booking

Book an appointment, request service or a quote, or reach support from the product itself.

A PAWDEW pet supplement pouch labeled Advanced Hip and Joint Support with a QR code on the front.

Reorders & refills

Reorders, refills, and follow-ups that continue a real customer need long after the first interaction.

One platform underneath.

Behind every experience is one product record. Fidget routes each code by product, surface, market, campaign, and intent, delivers an app-quality experience through App Clips and the web, connects the completed action to your commerce and business systems, and records the signal that action creates.

A product pouch on a shelf with a QR code printed on its label
Product identity, governed

GS1 tells the system what the product is. Fidget decides what happens next.

The industry is moving toward 2D barcodes at checkout, targeting 2027. Read that as a growth channel, not a compliance cost: once a code carries a GS1 Digital Link, Fidget can change what it opens after the package is printed or the media is live.

A shopper scanning a QR code on a TV screen with their phone at home
The scan raises expectations

Shoppers expect more than a mobile webpage.

The moment they scan, they want to know where a product comes from, what it is made of, how to use it, or how to buy it again.

A long product page or a PDF was not built to answer that.

A Fidget experience is built to feel like a useful product, not a website squeezed onto a phone.

The Fidget platform

One product record. Many contextual experiences.

Create the journey once, route it by product, surface, market, campaign, and intent, connect it to packaging and the media you buy, and measure the purchases, registrations, and reorders it creates, from one platform.

Build the experience

  • Build guides, recipes, finders, registration, reorder, and offers with templates.
See how it works
Build experiences

Make every scan worth it.

What could Fidget do with your product?

Bring one product, one package, or one campaign. We will map what the experience should do, how it opens, and how you would track it, before you commit to anything bigger.