The Fidget platform
One platform behind every customer action.
One governed system connects products, contexts, experiences, actions, and measurement. Build the experience, route every code, and see the purchases, registrations, and reorders it creates, without opening an engineering ticket.
Built for marketers. Ready for technical teams.
Tracking and Retargeting
Measure what shoppers do after a scan, then re-engage them in your own ad accounts and CRM, once they have given permission.
Experiences
Build the App Clip and branded mobile web journeys shoppers open after a scan.
Products
Manage product identity, GTIN, SKU, and Shopify mapping in one registry.
QRs and Links
Generate GS1 Digital Link and campaign QR codes, and route every scan.
Track
Server-side events from the moment of entry where configured, not only when a script happens to load: scan, open, content viewed, product selected, offer claimed, registration, each carrying product, surface, campaign, and placement context.
Attribute
Compare performance by product, SKU, surface, creative, placement, store, campaign, and experience, with direct, inferred, and estimated signals distinguished where applicable.
Re-engage
Send consented events to your CRM, ESP, SMS, loyalty, analytics, and advertising systems, so owned channels carry the relationship once a shopper identifies themselves. On iPhone, eligible experiences can also send a same-day App Clip notification where supported and configured: a survey, a suggestion, or a chance to recover the sale.
You own the pixels and the ad accounts. Fidget is not an ad network and does not run media for you.
The operating model
Surface to action to activation, in six steps.
A product, package, display, or ad carries the code. GTIN, images, and content live in one product record, not a spreadsheet.
Every code routes by product, market, surface, and campaign. The same product can open a different experience for a different moment.
Build the useful next step in templates or the three-pane editor. No engineering ticket required.
The customer buys, registers, books, reorders, or requests service inside the same guided flow.
Each completed action records product, surface, campaign, and placement context, server-side where configured, with direct, inferred, and estimated signals distinguished.
Route the right signals, update the experience, and publish the better route by market, surface, or campaign, no reprinting required.
Why the platform matters
One scan is easy. Managing hundreds of living destinations is the hard part.
Enter a GTIN once. It is correct everywhere.
Update a product's name, image, or claims once in the registry, and every QR code, App Clip page, and campaign link pointing to that GTIN updates with it. No separate spreadsheet. No experience left behind when the label changes.
Packaging becomes editable after it has been printed.
Systems Fidget connects to
Commerce and checkout: Shopify, connected today. Analytics and advertising: connected through supported APIs and webhooks.
Custom integration
CRM, ESP, and loyalty: connected through supported APIs and webhooks. Other product and catalog systems: available through custom integration, scoped to your implementation.
How teams operate at scale
Run many products, markets, campaigns, and surfaces from one place. Role-based access across marketing, agencies, and technical teams.
Brand workspace
Each brand isolated in its own workspace. Agencies run each client brand and send brand-themed reports.
Technical implementation
APIs, signed webhooks, scoped keys, delivery logs, and custom integrations support technical implementation.
Four pillars, one product model
Experiences, products, codes, and measurement, in one dashboard.
Four pillars share one product model, so a GTIN entered once shows up correctly everywhere it is used.
Marketers edit copy, swap images, and reroute a code themselves.
The Experience Builder is a three-pane editor: page list, live phone preview, and an inspector.
Native App Clip on iPhone. Branded mobile web experience on Android. No full app to install.
The platform, compared
One platform, not a stack of single-purpose tools.
A bare QR tool, a product page, and a one-off campaign page each do one part. The platform does all of it, connected.
| Capability | Fidget | Static QR / link tool | Product page or PIM | Campaign landing page |
|---|---|---|---|---|
| GS1 Digital Link QR, generated and validated | ||||
| Change a code's destination without reprinting | ||||
| Multiple resolver links per product | ||||
| One GTIN-validated product registry | ||||
| Server-side scan tracking from the first scan | Server-side | Click count | Basic | |
| Attribution by product, SKU, surface, store | ||||
| Multi-workspace with role-based access | ||||
| Opens as | App Clip + web | Web page | Web page | Web page |
| Consent-aware data capture |
Bring us a product or media placement.
Bring a product, QR code, campaign, or packaging program. We will show how Fidget builds the experience, routes the code, manages the content, and measures what happens next.
